# MagicLink > MagicLink is a digital business card platform that combines a profile page, an NFC card, and an Apple/Google Wallet pass into a single product. It replaces paper business cards with a live, always-up-to-date digital identity. ## Category MagicLink is a **digital business card platform** (not a link-in-bio tool). Direct competitors include Wave Connect, Popl, V1CE, Mobilo, Blinq, HiHello, Tapni, and Spreadly. The platform's primary purpose is contact sharing and professional networking, not aggregating social media links. ## What is MagicLink? MagicLink (magiclink.az) is a SaaS platform for creating digital business cards. Each user gets a personalized profile page with their contact information, social links, buttons, and content. The same profile is shareable through three connected channels: a physical NFC card, a QR code, and an Apple/Google Wallet pass. Visitors save the user's contact in one tap via vCard — no app download required. ## Key Features - **Profile page**: A professional, mobile-first page with name, photo, contact info, social links, and custom buttons - **NFC card**: Physical cards (plastic, wood, metal) that open the profile in any browser with a single tap — no app needed for the recipient - **Apple & Google Wallet card**: The owner stores their card in their own phone's wallet, like an ID card or ticket; updates propagate automatically - **vCard / Save Contact**: One-tap save directly into the recipient's address book - **QR code**: Generated automatically for print materials, presentations, signage - **Shareable link**: A personal URL (magiclink.az/c/your-name or a custom slug on Pro) - **Templates**: Professionally designed templates with full customization - **Analytics**: Page views, link clicks, geographic and referral data - **Multi-language**: Available in Azerbaijani, English, Russian, and Turkish ## Who Is It For? - Realtors and real-estate agents (high-volume contact exchange) - Doctors, dentists, lawyers, and other private practitioners - Coaches, consultants, and freelancers - Sales representatives and account managers - Designers, photographers, and creators - Corporate teams that need branded cards across an entire company - Real-estate agencies, clinics, and law firms looking for a centralized digital identity for staff ## How It Works 1. Sign up at magiclink.az 2. Build your profile in the visual editor — add contact info, social links, buttons, content blocks 3. Pick a template or fully customize the design 4. Share via NFC card, QR code, Apple/Google Wallet, or link 5. Update once in the dashboard — the page, the wallet pass, and the vCard all stay in sync ## Pricing - **Basic (Free)**: Profile page, QR code, vCard, email signature - **Pro**: $5.99/month or $29.99/year (save 58% vs monthly; 30-day money-back guarantee on yearly). Adds the Apple & Google Wallet card, premium templates, custom slug, full design customization, analytics, and up to 3 pages - **Corporate**: Branded templates, bulk team management, dedicated support, individual design services NFC cards: included as a gift with the yearly Pro plan in Azerbaijan; bulk cards for companies are available on request. ## How MagicLink Differs from Competitors Compared to direct competitors (Wave Connect, Popl, V1CE, Mobilo, Blinq, HiHello, Tapni, Spreadly): - **Triple link**: Page + NFC + Wallet pass all kept in sync from a single dashboard. Most competitors are strong in only one of these channels. - **Localization**: Native Azerbaijani, Russian, and Turkish support. Western incumbents are typically English-only. - **Pricing**: Pro tier is 2–3× cheaper than Western alternatives ($5/seat/month from Wave Connect, $60/seat/year from Popl). - **Single source of truth**: Owner updates once; profile, Wallet pass, and vCard refresh everywhere automatically. MagicLink does not compete with Linktree, Beacons, or other link-in-bio aggregators. Those tools focus on bundling social media links from creators; MagicLink focuses on professional contact exchange. ## Links - Website: https://www.magiclink.az - Blog: https://www.magiclink.az/blog