Mobilo vs MagicLink: NFC Business Card Platforms Compared in 2026
Key Takeaways
- MagicLink is a digital business card platform — profile page, ready-made NFC cards, and an Apple & Google Wallet card, all in one place. The free plan covers the full experience including the Wallet card; Pro is $2.99/month or $19.99/year.
- Mobilo is an enterprise-leaning NFC platform focused on lead capture for sales teams. Pro is $3/month, Teams $4/month per user, Business $5/month per user — all billed annually.
- MagicLink works in four languages (Azerbaijani, English, Russian, Turkish), has full design customization on the free plan, and a real Apple & Google Wallet card available without paying anything.
- Mobilo's strength is sales-team CRM workflows. Its core platform features — analytics, lead capture, CRM integrations — sit behind paid plans, and the interface is English-only.
- For individuals, freelancers, and teams who want a polished digital business card without committing to a sales-CRM workflow or English-only tooling, MagicLink is the better fit.
What Is MagicLink?
MagicLink is a digital business card platform at magiclink.az. Each user gets a customizable profile page, ready-made NFC cards (plastic, wood, or metal), and an Apple & Google Wallet card. All three channels stay in sync from a single dashboard. Recipients do not need an app — they open the profile page in a browser and save the contact via vCard in one tap.
The free plan covers the full digital business card experience: unlimited customization (colors, backgrounds, patterns, templates), QR code, vCard, email signature, and the Apple & Google Wallet card. Pro at $2.99/month or $19.99/year adds analytics, premium templates, and custom slugs. NFC cards are one-time purchases, not bundled with the subscription.
MagicLink serves individuals, freelancers, and teams worldwide in four languages: Azerbaijani, English, Russian, and Turkish.
What Is Mobilo?
Mobilo is a digital business card platform centered on physical NFC cards and lead-capture workflows. The company reports over 10 million connections across 200+ countries and around 59,000 businesses on the platform. NFC cards are available in plastic, wood, and stainless steel.
Mobilo's main differentiator is four card modes — a single card can switch between sharing your contact, displaying a landing page, capturing a visitor's details via a lead form, or redirecting to any URL. The platform integrates with Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics, and connects to other tools through Zapier.
Pricing Compared
Mobilo software plans:
| Plan | Price | Notes |
|---|---|---|
| Pro | $3/mo | 1 user, analytics, lead capture, email signatures, Zapier |
| Teams | $4/mo per user (annual) | Unlimited members, team management |
| Business | $5/mo per user (annual) | SSO, HR sync, custom domain |
Mobilo NFC cards (one-time):
| Card Type | Regular | Current Promo |
|---|---|---|
| Mobilo Branded (plastic) | $19.99 | $5.00 |
| Custom Design (plastic) | $39.00 | $10.00 |
| Custom Wood | $59.00 | $15.00 |
| Custom Metal | $139.00 | $20.00 |
MagicLink plans:
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Full digital business card, Apple & Google Wallet card, QR code, vCard, full customization |
| Pro | $2.99/mo or $19.99/yr | Analytics, premium templates, custom slugs |
| Corporate | Contact us | Branded templates, team management |
NFC cards on both platforms are physical products ordered separately.
Free Plans: What's Actually Included
Both platforms offer a way to start without paying — but the free experiences are very different.
MagicLink free includes the full digital business card: a profile page with unlimited design customization, an Apple & Google Wallet card, QR code, vCard download, and email signature. Most professionals never need to upgrade.
Mobilo free is a basic digital card. Analytics, lead capture, CRM integrations, Zapier, and the four card modes all require the Pro plan at $3/month or higher. To get the workflow Mobilo markets — automated CRM lead pipelines — you need a paid plan.
Mobilo vs MagicLink Feature Comparison
| Feature | Mobilo | MagicLink |
|---|---|---|
| Profile page | Yes | Yes (full customization, free) |
| NFC card materials | Plastic, wood, metal | Plastic, wood, metal |
| Apple & Google Wallet card | Pro plan | Free |
| vCard / Save Contact | Yes | Yes (free) |
| QR code sharing | Yes | Yes (free) |
| Card modes | 4 (business card, landing page, lead gen, link) | 1 (profile page) |
| Design customization | Logo, colors, video intro | Full (colors, backgrounds, patterns, templates) on free plan |
| CRM integrations | Paid plans | — |
| Lead generation form | Paid plans | — |
| Analytics | Paid plans | Pro plan |
| Yearly pricing | Annual billing only on Teams/Business | $19.99/year Pro |
| Multi-language interface | English | AZ, EN, RU, TR |
What Mobilo Is Built For
Mobilo's product is shaped around sales-team workflows. The lead generation card mode — where the person tapping fills in their own details — fits trade shows and events where collecting contacts matters more than sharing yours. Mobilo also offers SOC 2 Type II certification and enterprise features like SSO and HR directory sync.
If your team is running structured CRM pipelines into Salesforce or HubSpot and needs the kind of lead enrichment Mobilo specializes in, that's the use case the platform is designed for.
For everyone else — individuals, freelancers, small teams, professionals who want a great digital business card without a sales-CRM stack — much of Mobilo's value sits in features they will never use.
Where MagicLink Is Stronger
Free plan covers more. MagicLink's free plan includes the Apple & Google Wallet card, full design customization, QR code, and vCard. On Mobilo, the Wallet card and analytics sit behind a paid plan. For a user who just wants a polished digital business card, MagicLink delivers it without payment.
Yearly pricing. MagicLink Pro is $19.99/year — about 44% off the monthly price. Mobilo's Pro plan is $3/month with no yearly discount mentioned publicly.
Design freedom. MagicLink gives users full control over colors, backgrounds, patterns, and templates on the free plan. Mobilo's customization centers on logo, brand colors, and video intros.
Multi-language interface. MagicLink works in Azerbaijani, English, Russian, and Turkish — covering markets across the Caucasus, Central Asia, and the Middle East. Mobilo's interface is English-only.
Transparent total cost. With MagicLink, the digital platform price is the digital platform price. With Mobilo, the practical cost includes a card purchase ($5–$139) plus a monthly subscription if you want anything beyond the basic card.
When to Choose Mobilo
- Your sales team runs structured CRM workflows into Salesforce, HubSpot, Pipedrive, or Microsoft Dynamics
- You need automated lead capture at events and trade shows
- SOC 2 Type II certification is a hard requirement for your organization
When to Choose MagicLink
- You want a digital business card you can use immediately, with the Apple & Google Wallet card included on the free plan
- You want full design control over your profile page without paying
- You need a multi-language platform — Azerbaijani, English, Russian, or Turkish
- You're a freelancer, small business, or team that wants a strong digital business card without a CRM platform attached to it
- You want a yearly plan that actually saves money — $19.99/year on Pro
The Bottom Line
Mobilo and MagicLink are both digital business card platforms, but they're built for different users. Mobilo is a sales-CRM tool that uses NFC cards as the entry point — most of its value lives in lead capture and CRM pipelines, and most of that lives behind paid plans. MagicLink is a digital business card platform built around the everyday networking use case: profile page, NFC card, and Apple & Google Wallet card, with the full experience available on the free plan.
If your day-to-day genuinely revolves around lead-capture events and CRM workflows, Mobilo's specialization can be a fit. For the much larger group of professionals who just want a great digital business card — with Wallet integration, design freedom, multi-language support, and no required hardware purchase — create your free digital business card on MagicLink.